May 2018

Here’s the deal: people spend a ton of time on social media, scrolling and swiping. So, you want your brand to catch their eye and stick in their minds. That’s where Social Media Branding steps in. It’s important because it helps people recognize and remember your brand easily. When they see your logo, colours, and […]

A good logo tells a brand’s story. It’s the face of your brand—just like your face makes you unique and recognizable, a logo does that for your business. Now, why is it so important? Well, think about all the big brands you know, like Nike or Apple. When you see their logos, you instantly know

A Competitor Analysis allows you to take a good look at your rivals and learn how they’re playing the game. Listen up, it’s all about understanding what other companies are doing in your market so you can figure out how to stand out. Typically, you start by checking out their websites, social media, and maybe

A Brand Strategy Document is a comprehensive plan that outlines the core elements and guidelines for building a successful brand. It’s like a roadmap that guides every aspect of your branding efforts, ensuring consistency and alignment with your business goals. This strategy covers various aspects, such as your brand’s mission, vision, values, target audience, competitive

A brand persona is the unique and consistent personality that your brand takes on to engage and connect with its audience. It’s like the distinct character traits that make your brand relatable and memorable, just as people have their own quirks that set them apart. This involves defining attributes such as the brand’s tone of

A brand guide is a thorough document that concisely and clearly describes all the key components of your brand. Anyone working on developing and promoting your brand, from designers and marketers to staff members and partners, can turn to it for guidance. This manual offers comprehensive advice on how to make use of important components,