Between broken links, outdated images and irrelevant news, your digital strategy can grow stale over the course of the year.
Since blogs, social media profiles, and websites can use a refresh every now and then. Here are some ways to spring clean your online presence.
Review What’s Working & What’s Not In Your Strategy
Many things can change over the course of a year. What worked for you last year or last season can already be out of date.
“Social media is never static; it grows, changes and expands day after day. As such, your social media strategy needs to share these qualities. It needs to be malleable enough to quickly grow and change so your business can capitalize on new trends and opportunities.” – Social Media Today
Take stock of what’s working and what’s not as a way to decide where you need to take your strategy.
Update Stale Content
Make sure you’re updating and refreshing outdated logos, images and content.
“Old logos and poorly-sized profile pictures—get rid of them all. Update with the latest and correctly-sized images for each of your social channels. This little change can have a big impact on the impression your business gives.” – Hootsuite
Use a broken link checker to make sure you’re not sending your customers to dead ends. This will also give your SEO a much-needed boost.
Remember, your profile image is one of the most powerful ways to optimize your online brand – make sure you’re taking full advantage!
Rank Your Social Media Accounts
Rank your social media accounts by which is getting you the results you desire.
“Twitter, for instance, can be a helpful customer service tool, but if you’re hoping to sell more products, maybe Instagram is best. Sometimes it can take switching your efforts and goals from one channel to another to see a great return on your investment.” – Hootsuite
As organic reach dips on one platform, it’s bound to be rising on another, so adjust accordingly in order to put your efforts where the most attention is.
If you have not implemented a paid social media strategy yet, it might also be time to start!
Set Goals & Try Something New
When it comes to your online presence – as you reach old goals, it’s always important to set new ones.
Follow your audience if they have migrated to a different platform. Make a point of learning about that new in-app feature. Never went “live” before? Try it out!
“Each new year signals a new beginning—especially when it comes to your social media strategy. If you try new things on social this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them.” – Hootsuite
Spring cleaning your online presence is all about keeping things fresh. Check out the trends that are taking shape this year for inspiration, and don’t be afraid to try something new!
Whether you try one of these tips or all 4, now is the perfect time to get a handle on your online presence. After all, everyone gets more social as the weather begins to warm!
Need help spring cleaning your online presence? Contact us today to set up a FREE discovery session with our team – we’d love to help!
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