5 Steps To Creating A Millennial Social Media Strategy (Infographic)

The millennial generation makes up 23% of the total U.S. population. This diverse group of 17–36-year-olds are connected, social, cautious, and loyal. They’re also technologically savvy, omni-channel consumers, which means companies have to be prepared on a variety of platforms. Making word-of-mouth marketing a priority with influencer outreach and a focus on reviews and “social proof” is important to this generation. You have to be authentic to appeal to these consumers’ values. Your best bet is to sell your purpose, not your products and services. Learn more in the infographic below…

Infographic courtesy of Ghergich & Co. & Marketing Cloud

Are millennials your target market? Don’t know? Contact us today to set up a FREE discovery session with our team – we would love to help you with your multi-channel social media strategy!