So – you’re a business owner, you have a website, you are doing good business, but you want to do more – right? Okay, I know it’s been said over and over again, but the bottom line is that you need traffic to your website. To expand your client base, you need to be killing it online. The more eyes you have on your site, the better your chances of making a sale.
I’d like to offer you some advice, so here it is!
1. Do not display full blog post on other websites. If you are sharing your blog posts on Linkedin (or elsewhere), just give 1 or 2 paragraphs of good content and direct users back to the website to read the full article. If you are trying to increase traffic and build relationships with your viewers, you have to provide them with an incentive to go to your website.
2. Get likes – yes; this seems obvious. The reason behind it is that you will not see any positive results from Facebook post boosting without at least 1000 likes on your page. I bet you didn’t know that your Facebook posts only goes to about 1/5th of people who have liked your page! That means even if you have 1000 likes you are only reaching about 200 people. One you have a solid fan base Facebook post boosting comes into play. Many people make the mistake of spending money on this feature without a baseline of interest. The bottom line is, start by building your likes, and then you can worry about boosting.
3. Create a conversation. One thing that a lot of people are still trying to grasp is that the goal of social media is NOT advertising. You should not use your social media profiles as a megaphone to broadcast to whoever will listen, what you need is interaction. Keep in mind that the people who liked your page didn’t do so for no reason. In most cases people don’t like pages just for the sake of liking them – that would clutter up their news feed. They like pages because they are interested in the business and the content that the company is sharing. This is your opportunity to educate your audience, don’t ruin it by bombarding them with unwanted ads and endless “sales” posts – talk to them.
I’m sure that some of this is not news to you, but I wanted to share it with you anyway. If you are like me it might take a few different people telling you the same thing to believe them, so – let’s hope that this is the 3rd time you’ve been told these things, and you are ready to make a change.
If you need any help with social media, content creation, or general strategy, please do not hesitate to get in touch with me. My team and I are here to help you succeed online – so don’t be shy.