How To Use Social Media To Increase Customer Loyalty

Did you know that the probability of selling to an existing customer is 60-70 percent? That’s because customers that have multiple positive experiences with a brand are more likely to remain loyal and return.

One of the best tools you can use to increase customer loyalty is social media.

Here’s how:

Make Sure Your Customers Are Following You

Make sure your customers are following you on social media by reminding them every chance you get.

You can make social media a part of your loyalty program and offer in-store rewards in exchange for online interaction. You can also put links in the footer of emails and give perks to customers for following you.

Even if you have a brick and mortar shop, you can still encourage online follows through printed QR codes, texts, and even email signup.

Feature Your Customers In Online Content  

When customers share their experiences on social media, it’s because they want to be heard. So make them feel special by featuring them in your online content.

Once fans see your efforts to appreciate them, they are often keen to return the favour!

Here’s a list of 25 cute, fun and quirky ways to thank your customers!

Give Super-Fans & High Value Customers Special Treatment  

You know those customers who are already praising you on social media and sharing your products with their friends and family for free? Those are your super-fans, and they’re free advertising!

Thank your super customers and keep them excited by forming a little club of sorts and letting them in on new releases or behind the scenes content. You can even hold events in their honour, treat them to product samples and work with them as influencers. No matter what you decide to do, remember to keep your most loyal advocates feeling happy and appreciated.

Surprise Your Customers!

Surprises delight your customers and make them feel happy, seen and appreciated. So surprise contests, surprise discounts and surprise gifts are always a win!

Even something as simple as an unexpected “thank you” can go a long way. So set up thank you DMs or automatic emails and send them to customers whenever they make an online purchase.

“Surprises can help activate the pleasure centers of the brain. So, sending someone a note of appreciation or a small gift at unexpected times may make your gesture of appreciation more special.

You can also surprise a loyal customer from time to time with an unexpected discount, a special offer or upgrade — just because. This can help you stand out from the competition who may send out notes of customer appreciation at predictable times such as after a major sale or at Christmas.”  – American Express

Give It Time

In the fast paced world of online marketing, it can be hard to be patient. But the lifetime value of your customers depends on you keeping them happy repeatedly and over a long period of time. So be sincere, keep at it and trust that you will see the benefits!

Increasing customer loyalty is all about customer appreciation. In order to keep your customers coming back for more you have to treat them well. So give your customers some extra attention and show them that you care and you’ll be surprised at just how loyal they can be!

Need help with your social media strategy? Contact us today to set up a FREE discovery session with our team.


Sign up to get social media tips + inspirational stories delivered to your inbox every month!


Like A Voss Social Media is here to help you navigate the ever-changing world of online marketing. We focus on providing top quality services that deliver real results. Let us help you manage your social media, #LikeAVoss!