Shawna’s March Blog

I’ve officially been interning at Like A Voss Inc. for TWO months now!

One of my tasks this month is content creation for a Facebook Page. While I have created content before, this is a different experience as it is to help the public, not just share cute photos and videos of my animals.

With some guidance from Mandi, and a HubSpot course I took on content creation, I have slowly gotten the hang of creating relevant content that would be appealing to the audience.

A big thing that I had never done, besides for class assignments, was create and follow a content calendar. They outlined the importance of creating a content calendar to stay organised and plan your posts ahead of time instead of just winging it. The content calendar is especially helpful seeing as I am only here once a week, so I wouldn’t be able to post consistently throughout the week.

This allows me to plan out content for weeks in advance, and then take it from there and schedule the posts so that we don’t miss or forget to post anything. With so many hands-on-deck, things could easily get lost, forgotten, or double posted, but the content calendar ensures we know when we have content scheduled so everyone is on the same page.

Another thing that I learned about content creation was the importance of repurposing content. It is hard to come up with new and relevant content, and can often feel like you’re just repeating yourself as trends reappear. However, there are so many ways to take your old content, blogs, etc. and use them again!

Repurposing content takes the pressure off of coming up with new ideas and allows you to reuse content that works for you!

While I have learned SO much online the last two months, Mandi is coming to Kingston!!! I cannot wait to meet her on my next placement day, and have even more help and guidance in person! I have loved my time at LAV, and am sad that I only have one month left.

– Shawna Steacy

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