Is your content starting to feel a little bit ‘meh?’ Not to fear! Here are 12 great content ideas you can try out on your social media profiles to give your brand a little refresher!
Get your audience involved! On Instagram you have the ability to ask questions and get instant responses from your followers. If you use this feature right, you can gain powerful insights as to what your customers want to see more (or less) of from your account.
For example, by creating a poll asking “what type of content do you want to see more of?” you can learn what your viewers want most from you. You can have a lot of fun with these polls and keep it light and fun. Best of all, you can set your poll so that viewers can see which response is ranking higher and which is ranking lower.
Use what you learn to create content catered to your audience. They’ll surely love it!
If you have a lot of information you want to get across to your followers, try creating an infographic with it. Infographics give you the opportunity to take boring statistics and turn them into easy-to-read images.
You don’t need to be a graphic designer to create infographics, as there are many programs that can help you get on your way. One of the best, especially for beginners, is Canva.
3. Videos and Going Live
Video is one of the most powerful types of content around. The problem is, it can also be one of the most intimidating. In this day and age, the majority of videos on social media are consumed without volume. That’s something that you must keep in mind when you are creating your content. Captions are a great way to make sure your audience knows what is happening in your video without them actually listening to it.
Also, keep in mind that some social media platforms have an auto-play feature, which will show the first three seconds of your video without the click of a viewer. Because of this, you need to try your best to make your first three seconds count! It’s vital that you grab your audience’s attention right from the get-go, or at least get your product, service, or message across quickly, then expand on it later in the video.
Live videos are also a great way to add something new and refreshing to your social media content. Check out this blog to learn more about going live!
4. Asking Questions
You want to have followers who are actively engaged. Engagement is vital on social media! A great way to promote this is by getting them involved. Asking a question can be as simple as a tweet, caption, or story.
Make sure to keep your questions relevant to your audience. Optimize your question to each platform you choose to use. On Instagram, a story would be a great place for a question, whereas on Facebook, stories haven’t quite taken off in the same way, so you might want to post it to your feed instead.
5. Behind the Scenes
This one is pretty straightforward, but can be very effective, especially when it comes to engagement. The key to lots of engagement is to create content that allows your followers to get to know you and your brand on a deeper level than just sales and promotion.
Letting your followers in on what happens behind the Instagram filter is a great way to build brand authenticity and authenticity creates a great environment for engagement. Behind the scenes content can be as simple as snapping a photo of your office life, your production process, or daily chores. Don’t be afraid to let your followers peek behind the curtain, as great brands should have nothing to hide!
6. Meet the Team
Have you ever been to a website where there are no images of staff? All you see are just generic stock photos of smiling faces or even nothing at all? That’s pretty off-putting, right?
It can also be great to post throwbacks of your team when they were young. Who doesn’t love seeing cute baby pictures!
It is human nature to want to see who, exactly, you are interacting with, so don’t hide your staff! Depending on the size of your business, “meet the team” posts can be a weekly or monthly occurrence. This type of content can also help to boost staff morale and build a strong company community.
7. Plug Your Blog
If you have a blog with content relevant to your business, don’t be afraid to promote it! You can turn them into things such as infographics (as mentioned above), carousel posts, or anything else you would like!
If you don’t have a blog, try to find relevant articles or content that you can re-tweet, re-gram, or share with your followers. This is an easy way to curate content without taking a huge cut of your time.
Done the right way, on the right platform, they can bring a smile to your followers’ faces – and become ultra shareable! Memes are good for highlighting a shared sentiment, such as a dislike for something or excitement for an event or occasion.
Don’t know how to make a meme? There are lots of apps out there to quickly turn a photo into a meme. It’s great if you use your own photos to create memes out of. This keeps it more personal and relevant to your brand.
9. Use Your Logo
Adding your logo to any photo or graphic you share can increase brand awareness and spot on your followers’ minds. You want to be at the top of their mind, consciously and subconsciously.
The addition of a logo can be a great way to do this. It also brands your content so that if it is shared, you will still have credit as the original creator and, hopefully, that will bring more people to your business.
Last, but certainly not least, quotes are an easy way to fill up your content calendar with easy but likable content. Whether you have a favourite quote from a novel or a list you pulled from the web, quotes are a great way to inspire your followers. All you need are some cold graphics or a nice image to go along with it!
Try your best to keep your quotes relevant to your business and your values. Create a template with your brand colours and fonts, then plug your favourite quotes into that! This can easily be done with Canva or many other graphic creators.
Give reels a try on Instagram! IGTV has really been taking off recently, so not only are reels fresh content for your current followers, but they also may just bring in some more followers as well!
In essence, reels are like TikToks and everyone knows how popular that is currently. If you or your brand has a TikTok, you can even reshare those as reels on Instagram. Content and what’s popular is always changing. Reels are likely the newest and most popular form at the moment.
12. Team Stories
Let your team post stories of their lives on your account! It can be super fun for your followers to see what everyone is up to. Plus, everyone is different and does different things, so they’ll be tons of unique content from your team’s perspective!
So, why not give these content ideas a try? Then let us know what your favourites are!
Do you have any other types of content you like to refresh your feed with? Let us know in the comments below!
Need help with your business account on Instagram or any other social media-related matters? Contact us today to set up a FREE discovery session with our team – we’d love to help!
This blog post was originally published in April 2018 and has been edited to improve accuracy and readability.