Is your content starting to feel a little bit ‘meh?’ Not to fear! Here are 12 great content ideas you can try out on your social media profiles to give your brand a little refresher! 1. Polls Get your audience involved! On Instagram you have the ability to ask questions and get instant responses from …
Over the years, we have seen social media channels popularity go up and way down. Now, Facebook is dealing with a major hit due to the Cambridge Analytica Data scandal. But how is Snapchat doing? In the past, we have seen social channels that ruled the social media space crumble in a matter of months. …
Picture this: the company – McDonald’s, the year – 2012, the hashtag #McDStories: What could possibly go wrong? All right, so the intended plan here was to have customers share, via twitter, their positive stories and experiences about McDonald’s.  The twitter campaign was designed with its own special hashtag, so that customers could easily share …
When a SMM Campaign Goes Wrong, Very Wrong #McFail Read More »
If you’re a musician who wants to make a name for yourself, increase your fan base, get noticed by a major label, or even just share your musical genius with the world for the sake of sharing, social media should be your best friend. Long gone are the days when a garage band suffered for …
At this point, it is safe to say that most companies are participating on Twitter. It’s been around for a long time and established itself an important part of the marketing mix. That being said I still see a lot of people making some very basic mistakes, so I thought I would share some of …
It goes without saying that Twitter is one of the most used social networks today – everyone knows about it, and billions of people are using it. In fact – Twitter is so popular you can probably find an account for almost anything. Think about your day-to-day life – can you follow it all? The …
At any given time there are thousands of people that are publicly expressing their needs, interests, and opinions using keywords associated with your products or services. Do you take advantage of this to reach out to customers in need? By simply searching keywords on Twitter, you can find the people that want your products and …
Considering the vast number of social media outlets that are available today, I thought it would be good to find an infographic that puts them side-by-side to compare and contrast – and this one by Leverage does a great job. Analyzing social media networks is important for business owners, because when it comes to social …
Current trends state that only 19% of all brand Tweets are published on weekends, even though engagement is highest on these days. Also, Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, brands do not take advantage of this trend. To maximize consumer engagement on social media and …
Given that we are a social media management company, I thought it would be good to share some social media best practices with everyone. Although you might not want to manage your accounts on your own, it is still good to know some of the basics so you can evaluate the kind of company you …
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