Tips for Collaborating on Social Media

If done well, collaborating with other people on social media can be very beneficial to everyone involved. It has many benefits, such as increasing reach, making valuable connections, and increasing brand awareness.

Here are some tips to help you with collaborating on social media.

Find Like-Minded People

The best people to collaborate with, especially if you want connections that last, are like-minded people. This doesn’t mean they have to be just like you or even be in the same kind of business as you – it just means that they need to have similar values and beliefs.

Example: If your company or brand values community then collaborating with someone who never seems supports other people or businesses on social just isn’t going to work.

“Join forces with the owners of like-minded accounts as a way to build presence in your respective communities.” – Like A Voss

Look for someone’s values and compare them with your own (or those of your business). They don’t have to have all the same values as you, they just need to have values that you respect. It goes both ways, too. You need to be equally as excited to support each other if both sides are going to reap the benefits of collaborating on social media.

Assign Roles for Your Team

If you have a team of people working for you, assign roles for collaborating on social media. It’s very beneficial in general, but also is important because it helps you keep track of everything and stay organized.

This can be done in two different ways:

By Network: Assign people different social media platforms to be in charge of when it comes to the work associated with collaborating. Give one person Instagram, another Twitter, maybe another has Facebook.

“This approach is great for brands with larger social media teams because it allows each group to focus on building and maintaining your presence on a specific network.” – Sprout Social

By Function: Assign people roles based on different functions and tasks needed to run a social media platform. This could mean putting one person in charge of creating new content and another in charge of engagement.

Assigning roles can be very useful in running a social media platform in general, but it really helps to ease the workload of collaborating and keep track of everything that needs to be done.

Be Open to New Ideas

Everyone has their own way of doing things and has different things that work for them. When you’re collaborating with someone you need to be open to the way that they do things, especially if you’re collaborating with an influencer.

“A social media influencer who has worked hard to build a following will not accept a deal that makes their own personal brand seem inconsistent. After all, influencers are content creation experts. You’ll get the best value from their work by allowing them to showcase those skills.” – Hootsuite

Other people know what works for them. Be open to their strategies and make sure they’re open to your ideas, too. After all, it’s teamwork!

Know The Types of Joint Campaigns

There are five types of joint social media campaigns as outlined in Social Media Examiner. They are:

  • Partnerships
  • Collaboration
  • Cross-promotion
  • Content placement
  • Value-add

It’s important to be aware of all the different kinds of joint campaigns, understand and research them, know what you need most, and find people to collaborate with who want the same out of it as you.

Social media was made for collaboration so it’s time that you found the joys and benefits of it! If you do it with care and have done your research then you won’t regret it!

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