For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and an influencer can be made.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Elizabeth Pickles, self-love and beauty influencer.
My Instagram’s foundation is built upon self-love and beauty.I have always had a passion for fashion, makeup, and hair. My goal as an Influencer is to make women feel beautiful inside and out. I want to show women that we are all limitless and should be confident in who we are!
Our CEO Mandi interviewed Liz about her secret to success in business and in life. We also got some awesome insights into what they think makes social media such an effective tool in business.
A Little Bit About Being a Female Entrepreneur
1: How long have you been an influencer?
I started becoming interested in Instagram a few years ago, but for the past year, I’ve been going full force as an influencer. I used to watch influencer’s on youtube for hours. I always thought if they could do it, why can’t I? One day I just decided to go for it.
2: What made you decide to become an influencer?
My ex-boyfriend pushed me really hard to step out of my comfort zones. If it wasn’t for his support I don’t think I would have put myself out there. I owe him a lot to the growth of my brand and even just myself as a person. I started working with Ena at Hair Candy Extensions. It is a product that I fell in love with and we began collaborating. Everything started aligning for me. The people I surround myself with are important to me. I am thankful for the people who saw something in me. They help fuel my fire.
3: What do you love most about being an influencer?
I love making people feel good!! I preach self-love, positivity, outer & inner beauty. The beauty industry is constantly changing so I have to keep up with trends. Inspired follower’s messages keep me motivated and evolving. I love working with other brands, businesses, and influencers. I’ve met and connected with incredible people who are always conspiring new ideas. I love the support I get from like-minded women.
4: What is the hardest thing you have had to overcome as a beauty influencer? Something you did not foresee when you decided to start?
I think the one thing for me that I had struggled with was caring what people thought about me. Breaking out of my comfort zone was such a struggle to me. It is now second nature to me to speak my mind. I use Instagram as a platform. I knew if I wanted to be different, I had to put myself out there.
5: What is one thing about working as an influencer that people would be surprised to learn?
The one thing about working as an influencer that people would be surprised to learn is the amount of work and time it takes. Everything I post is preplanned. I spend probably 5 hours a day getting content ready for the week. I am constantly looking up beauty trends, brainstorming, and networking. I love it so much it never feels like work to me.
And Now Onto The Social Media Questions!
6: Do you have a favorite social media platform? Why?
Instagram, surprise! I have been able to network and work with so many people in the beauty industry because of it!
7: What made you decide to start using social media as a way to promote yourself?
It is the quickest way to connect with the consumer right at my fingertips. I talk to people all over and have actually met some amazing people. Eventually, my plan is to expand on other media and start up a business.
8: How has social media impacted your business? Would you say that it’s an effective marketing tool?
Social Media has gotten my brand out quickly! I constantly have women messaging me asking for makeup or hair tips. Yes, social media is such an effective tool. I am able to collaborate with businesses that are able to advertise me. Win-win for both of us.
9: What advice would you give to other businesses and entrepreneurs who want to use social media as a way to connect with customers?
CONSISTENCY is KEY! You can’t post something and just expect to pop off. Come up with a business plan for yourself and who you want to represent. Build a niche in which you are able to consistently post. Connect and network. People won’t know your brand unless you believe it. Schedule and plan your posts, hashtags, and captions to stay consistent.
Connect With Elizabeth
Know Any Voss Babes?
Do you know a female entrepreneur who loves social media as much as we do? Contact us today – we’d love to tell her story!