Voss Boss Entrepreneur Spotlight – Candice Robillard, Owner of Valley Girls Dance

For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Inc, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Candice Robillard, Owner of Valley Girls Dance.

Vancouver Island Heels Training & Performance Programs! Embracing & empowering all ages (18+) all bodies & all levels; absolute beginner to professional!

Our CEO Mandi interviewed Candice about her secret to success in business and in life.

Fun fact, Mandi actually had taken classes with Valley Girls Dance – and was RAVING about how much fun she had. Pretty sure that she is signing up for the fall too, so that she can perform in the Christmas recital. *ekkkk*

A Little Bit About Being an Entrepreneur

1: How long have you been in business?

2 years on September 3!

2: What made you decide to break away from the 9-5 and start your business?

I always knew I wanted to run my own business, but this started as a side hobby. A way to have a class of people to dance with so I didn’t have to dance by myself!

3: What do you love most about being a business owner and dance teacher?

Aside from the typical being your own boss, create your own income, etc haha I love that my business reflects me & my story and that I can ensure everyone feels safe and welcome. I love that it allows me to brace my creativity & I have to hold myself accountable to make sure the work gets done!

4: What is the hardest thing you have had to overcome as an entrepreneur? Something you did not foresee when you decided to start your business?

I think it’s been (and still is) difficult to enforce balance. It’s so easy to get caught up on my phone, social media, responding to messages. Oh… and taxes! 😂

5: What is one thing about working in your industry that people would be surprised to learn?

That we still have a lot of work to do to try & deconstruct the harmful dancer stereotypes! I’ve learned so much from my years of not fitting in the “dancer stereotype” & I want to make sure that when people come across Valley Girls, they KNOW they can come dance with us, regardless of their body, age or experience. There are many classes that say “all shapes & sizes” etc.. but if you haven’t ever been in or danced in a larger body, those classes will never quite be as safe & accessible for someone who has.

And Now Onto The Social Media Questions!

6: Do you have a favourite social media platform? Why?

Instagram for main posting & information. Tiktok for fun & to reach a broader audience.

7: What made you decide to start using social media as a way to promote your company?

It was just automatic. Social media is really the main way you’re really going to reach the most people in this day & age! And it’s the most creative & consistent!

8: How has social media impacted your business? Would you say that it’s an effective marketing tool?

I started my business mid pandemic. No visiting. No events. No performances. If it weren’t for social media, we would have had no way to reach anyone! Yet we blew up more and more every month (thankfully!) by being consistent on our socials!

9: What advice would you give to other businesses and entrepreneurs who want to use social media as a way to connect with customers?

Be consistent! Be original! If you aren’t sure how to use it efficiently – hire someone to help you! It will make a world of difference for you & your business!

A Little More About Candice

I’m a military brat! I’ve moved coast to coast a few times with my fam! I’ve been a Clinical Esthetician for 13 years – which was my job before dance became my livelihood! I also spent about 15 years as a competitive all star cheerleader.

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