Voss Boss Entrepreneur Spotlight – Erin Grandinetti, Owner of Nonna’s Famous Pizzabox

For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.

At Like A Voss Inc, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on Erin Brady Grandinetti, Owner of Nonna’s Famous Pizzabox.

Nonna’s Famous Pizzabox connects busy humans at the table while building impactful communities. We donate 30% of proceeds from our DIY pizza kit sales to schools, teams, not for profits, deserving communities and individuals!

Our CEO Mandi interviewed Erin about her secret to success in business and in life. We also got some awesome insights into what she thinks makes social media such an effective tool in business.

A Little Bit About Being an Entrepreneur

1: How long have you been in business?

Since January 2021.

2: What made you decide to break away from the 9-5 and start your business?

Pandemic life. I needed a step away from full time stay at home mom duties and wanted to give back to community so I started a one time fundraiser for CHEO and never looked back.

3: What do you love most about being an entrepreneur?

I love connecting with other purpose driven humans who want to run impactful fundraising campaigns together!

4: What is the hardest thing you have had to overcome as an entrepreneur? Something you did not foresee when you decided to start your business?

I have had to turn away very lucrative business transactions due to my morals, values and strong beliefs. Not the hardest thing perhaps but I did not foresee it!

5: What is one thing about working in your industry that people would be surprised to learn?

Pizza industry is VERY MALE dominated and there’s a lot of corporate greed!

And Now Onto The Social Media Questions!

6: Do you have a favourite social media platform? Why?

Instagram because it provides opportunity to learn about your audience while conveying your story brand at the same time!

7: What made you decide to start using social media as a way to promote your company?

I wanted the community vibe and was impressed by other local Ottawa female led shops!

8: How has social media impacted your business? Would you say that it’s an effective marketing tool?

Yes, it’s been everything to my business. Learning to set up key content planning strategies has helped immensely!

9: What advice would you give to other businesses and entrepreneurs who want to use social media as a way to connect with customers?

If you enjoy it, learn it and use it optimally. If you don’t enjoy it- outsource it because you’re people are probably here!

A Little More About Erin

I am a busy Mom of 4 kids, three of which are identical triplets! I had 4 kids in 20 months and never saw it coming. I love yoga, plants and knitting.

Connect with Erin


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