Search engine optimization (SEO) is something that is important, but widely misunderstood. What exactly is SEO, and why do companies pay so much money for it.
The purpose of SEO is to make your website easy for both users and search engine robots find. Although search engines are very sophisticated, they still don’t understand web pages the same way a human does. SEO is what we do to help search engines figure out what each web page is about, and how it is useful for users.
Keep in mind that SEO isn’t just about getting the technical details of search-engine friendly web development correct, it is also about marketing – which is important to understand because you can have a great website, but its content will remain invisible to search engines unless you promote it with good SEO. The ‘invisible content’ issue is due to the nature of search technology, which relies on the metrics of relevance and importance to display results.
When people search for products and services you offer, you want to appear as high in the search engine rankings as possible. The reasons for this are because you want them to click through to your website – but there is a certain amount of value in simply appearing in search results for terms directly related to your business. For example, most searchers don’t just simply search once, click on a website and be done, they search, click on multiple sites, edit their search terms, search again, then click on more websites. So…you can see why you need to have good rankings for more than one search term.
All that being said here are seven reasons your company should invest in SEO:
- It works!
- There are no indications that it is going to stop working.
- It’s cost-effective (when you find the right company).
- Your competitors are doing it!
- Not preparing for search engine changes is damaging.
- Mobile bandwidth is increasing, which is an entirely different world of SEO.
It goes without saying that investing in SEO is more important than ever before. There is still some difficulty with the lack of organic keyword data and traffic, but your business needs to have an SEO strategy in place if you want to succeed regarding online marketing. SEO is still one of the single most important components of any organization’s branding efforts, and online presence.
If you don’t have SEO in place you should get in touch with us; we can help.