We all have that one friend who’s not exactly the sharpest tool in the shed, but we still love them anyway.
They may not always say the smartest things, but they always manage to make us laugh. And when it comes to using Instagram stories, that dumb friend is your secret weapon.
Why, you ask?
Well, think about it. Instagram stories are short, easy to consume, and can be incredibly entertaining.
Just like that dumb friend who always manages to make you chuckle with their antics.
But it’s not just about entertainment value.
Using stories on Instagram is actually a smart strategy for boosting engagement and growing your following.
And here’s why:
- Instagram stories are attention-grabbing!
Let’s face it, our attention spans are getting shorter and shorter. With so much content available online, it’s easy to get distracted and move on to the next thing. But stories are different. They’re short, usually lasting no more than 15 seconds, and they’re designed to be eye-catching.
Think about it like this. If you saw a post in your feed that said “Check out my new blog post!” you might keep scrolling. But if you saw a story with bright colors, bold text, and a funny GIF, you’d be more likely to stop and take notice.
Example: Your dumb friend doing something ridiculous to get your attention.
- Instagram stories are relatable!
One of the best things about stories is that they’re relatable. Unlike polished, curated posts in your feed, stories are often more casual and authentic. They give you a glimpse into someone’s real life, and that can be incredibly appealing.
When you use stories on Instagram, you’re able to connect with your audience in a more personal way. You can share behind-the-scenes glimpses of your business, showcase your personality, and create a sense of community. And that’s something that will keep people coming back for more.
Example: Your dumb friend telling a funny story about something embarrassing that happened to them. It may not be the most impressive thing you’ve ever heard, but it’s relatable and makes you feel like you’re not alone in your own embarrassing moments.
- Instagram stories are shareable!
Have you ever had a friend send you a funny meme or video on Instagram? Of course you have! And chances are, it was a story. Well, if I am being honest it’s likely a story or a reel. But I digress…
Stories are incredibly shareable. With just a few taps, you can share a story with your own followers, or even with someone else directly. And that’s a great way to reach a wider audience.
When you use stories on Instagram, you have the potential to reach not just your own followers, but their followers too. And that’s a great way to grow your following and increase your reach.
Example: Your dumb friend telling a joke that’s so funny, you have to share it with everyone you know.
- Instagram stories are fun!
Let’s be real, stories are just plain fun. If you follow my personal account (@mandirelyeavoss) you already know that I basically only post stories. LOL! But on the business side (@likeavossinc), they’re a great way to inject personality into your Instagram account and show off your sense of humor. And when it comes to engaging with your audience, fun is key. Am I right, or am I right?
Example: Your dumb friend doing something silly just to make you laugh. It may not be the most productive thing, but it’s a good time.
When you use stories on Instagram, you have the opportunity to showcase your brand’s personality and create a fun, engaging experience for your audience. So – go forth and be like your dumb friend! I’m rooting for you.
———- Obligatory Self-Promo ———-
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