Lights, Camera, Action – You need to be using video content!

Yo, my social media peeps!

Have you noticed how video content is taking over the social media world? I mean, from TikTok to Facebook, everyone’s jumping on the video bandwagon, and it’s not hard to see why.

Video content is like the Beyoncé of social media, it’s engaging, shareable, and leaves everyone feeling like a boss.

But hey, if you’re still stuck in the dark ages of posting only images and text, then it’s time to join the video revolution!

Videos are 1200% more likely to be shared than text and image content combined, so if you want to boost your engagement and get more shares, you better start filming. Did I just make up that stat, sure did – but you know what I mean.

Now, I know what you’re thinking, “But, Mandi, I’m not a Spielberg, how can I create awesome video content?” Fear not, my friend!

Here are a few tips to get you started:

First things first, know your audience.

Who are you targeting, what do they like, and what makes them tick? Once you know this, you’ll be able to create video content that’ll have them hitting that “like” button faster than you can say “Jack Robinson.”

Next, keep it short and sweet. (Unless of course, you are using a long-form video strategy.)

Nobody’s got time for a five-minute video, so aim for a minute or less. Think of it like a shot of espresso, it’s short, but it packs a punch.

Oh, and don’t forget to optimize your videos for mobile viewing. (This is A BIG one!)

Most people scroll through social media on their phones, so make sure your videos are easy to view on a smaller screen. Use subtitles (CC), large fonts, and vertical video formats, so your followers can enjoy your content on the go.

And lastly, make it fun!

Your video content doesn’t have to be all serious and business-like. Get creative, make a funny skit, or show off your dance moves. Trust me, people love seeing the lighter side of life, and it’ll help you stand out from the crowd.

So, there you have it, folks! Follow these tips, and you’ll be well on your way to creating killer video content for your social media platforms. Now go forth and conquer, and don’t forget to bring your A-game! And if you need some help, we’re here – from editing to idea generation – we’ve got you covered (but you will have to get in front of the camera at some point).


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