social media marketing

5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …

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How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …

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5 Ways To Get More Engagement & Build A Real Online Community

So you have lots of awesome social media content, but no one’s engaged with it? A lack of engagement is frustrating, and, the longer it goes on, the more disheartening it can feel. You need that engagement to build a successful online community! “Unfortunately, creating content isn’t enough to really market your business. If no …

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The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful and most important tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. They humanize you and create a sense of authenticity in your brand. Without a good story, your audience has little to latch onto.  …

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How to Use Social Media to Increase Client Loyalty

How to Use Social Media to Increase Client Loyalty

Did you know that the probability of selling to an existing client is 60-70 percent? That’s because clients that have multiple positive experiences with a brand are more likely to remain loyal and return. Client loyalty is vital if you want to run a business that lasts. So, increasing client loyalty should be one of …

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User Generated Content

Free Ways To Increase User-Generated Content (UGC)

The most useful thing social media content marketers can hope for is user-generated content (UGC)! It saves marketing dollars and gives you free content to use, but, even better than that, it creates a feeling of authenticity and trust for your brand. In times of fake influencers and insincere social media posts, user generated content …

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Micro Influencer

What Are Micro-Influencers & Why They Might Be Better For Your Brand

If you’re a business owner on social media, it’s hard to ignore the fact that influencer marketing is here to stay. It’s probably something you know you need to start doing, but getting big influencers can be expensive. The thing is, you don’t need big influencers to use influencer marketing successfully. That’s where micro-influencers come …

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