social media tips

5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …

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The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful and most important tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. They humanize you and create a sense of authenticity in your brand. Without a good story, your audience has little to latch onto.  …

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How to Use Social Media to Increase Client Loyalty

How to Use Social Media to Increase Client Loyalty

Did you know that the probability of selling to an existing client is 60-70 percent? That’s because clients that have multiple positive experiences with a brand are more likely to remain loyal and return. Client loyalty is vital if you want to run a business that lasts. So, increasing client loyalty should be one of …

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