It’s only the beginning of 2020 and the entire world is connected through COVID-19. During such a tough time, people want to lean on each other to get through it, but that’s pretty hard when we have to maintain social distance. That’s why it’s especially important now—not that it wasn’t before—to connect with your audience over social media.
Here are some of the best ways to connect with your audience.
Go Live!
Instagram Live is one of the best ways to directly connect with your followers. People want to see your face. When people are stuck at home only seeing people through social media it’s hard to not feel disconnected to people when all their content is filtered and thought out. People want to see the real, genuine you.
“Unlike pre-recorded Instagram Stories or IGTV videos, Instagram Live is a totally unedited stream for your followers to tune into and engage with — which can be a great way of showcasing the more human side of your business for your audience to connect with.” – Later
And Have Fun With It
Going Live can seem a little daunting. What are you supposed to do? What are you supposed to say? Here are a few things you can try out:
- Q&A – You can ask questions on your insta story before going live and access them while you’re live.
- A Tutorial – Is there something that you know a lot about and want to share? Give your audience a tutorial of how to do it!
- Add a Guest – Instagram Live has a feature where you can connect to someone else and it’ll split the screen so that your audience can watch you both! It definitely makes the experience a lot less nerve-wracking.
Make Your Instagram Stories Interactive
Rather than simply posting photos, you can do a lot with your stories to get your audience involved. When your audience can do more than just watch from the sidelines it is a lot easier for them to feel connected.
Some ways you can make your Instagram story more engaging are:
- Questions
- Polls
- Quizzes
Interactive stories help your audience feel invested in your story. People want to be heard any way they can right now, so use your story to talk to them!
Tell a Story
“Stories humanize your brand, and humans are wired to connect with compelling stories.” – Like a Voss Blog
When you seem more human and honest your audience will be more compelled towards you. By being honest, about the highs and the lows, the audience sees a real person, not just a brand. Real people are a whole lot easier to connect with.
People want to find ways to feel emotionally connected to you and a lot of that comes through storytelling. Make your brand more than just photos, give them meaning and connection.
Create Engaging Posts
Create posts that make it easy for your audience to get involved. Engaging posts like a “this-or-that” and fun hashtags like #tbt give your audience something to comment about, especially when they can participate in it too.
“Talk to your users! Engage with them online and start meaningful conversations.” – Like a Voss Blog
Not every post has to be part of a hashtag, but make captions that are engaging. Ask questions and respond to your audience’s answers. It’s easy to just like a comment and think that was acknowledgment enough, but it wasn’t! Your audience wants to hear your words and see your reaction to what they’ve said. You can’t show that through one little like.
People love feeling connected. We’re living in a time right now we’re it’s impossible to make new connections with people face-to-face because we’re all staying at home and for good reason too. That’s why connecting with your audience through social media is of utmost importance right now, so do it and have fun with it!
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