Hashtags are a huge part of social media. You probably use them all the time on Instagram or Twitter or even Facebook, but did you know you can also use them on LinkedIn?! Every social media platform uses hashtags a little differently than one another. If you want to reach a wider audience on LinkedIn …
Celebrating hashtag holidays is a great way to keep your audience engaged. Whether it’s #ScienceFictionDay or #NationalChocolateDay, there are literally dozens of celebrations to choose from! Here are a few things to keep in mind the next time you celebrate a hashtag holiday on social media. Know Your Audience (Choose The Right Day) Choosing the …
How To Celebrate Hashtag Holidays On Social Media Read More »
Between broken links, outdated images and irrelevant news, your digital strategy can grow stale over the course of the year. Since blogs, social media profiles, and websites can use a refresh every now and then. Here are some ways to spring clean your online presence. Review What’s Working & What’s Not In Your Strategy Many …
Many of the engagement tactics we share in these blog posts are focused on the long term. However, there are actually many things you can do to increase engagement today that won’t harm your long-term community-building goals. Here are some quick and easy tactics you can use to increase engagement right now! Get More Engagement …
User-generated content (UGC) is content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. Once you’ve encouraged lots of UGC, here’s how to put it to good use. Collect It & Organize It In order to curate your user-generated content, you have to …
As an executive, your Linkedin profile, more than any other social network, has the power to garner you massive business results. “Each year, as LinkedIn’s thriving global network, continues to expand, having a searchable profile and online presence on the site is no longer optional; it is expected. Research shows that 80 percent of CEOs …
The Importance Of A Strong LinkedIn Profile & Engagement (For Executives) Read More »
You’re scrolling through your Instagram feed and are suddenly stopped by something uncanny. It’s a cinemagraph! A cousin to the GIF, cinemagraphs are a clever mix of still image and video to create something visually unique. “Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite …
Moving Pictures: What Are Cinemagraphs And How To Use Them For Social Media Marketing Read More »
Every business has its off season. Sales slow, the weather makes your products obsolete for a time, and no one is coming into your shop or checking out your online store. For many business owners, Summer is one of the most common times for sales to taper since everyone takes time off and delay major …
How To Use Social Media To Remain Relevant During The Off Season Read More »
Did you know that the probability of selling to an existing customer is 60-70 percent? That’s because customers that have multiple positive experiences with a brand are more likely to remain loyal and return. One of the best tools you can use to increase customer loyalty is social media. Here’s how: Make Sure Your Customers …
How To Use Social Media To Increase Customer Loyalty Read More »
We’re all a little biased when it comes to our own content. That last post of your morning coffee looks great. Or so you thought. If you’re sitting there wondering why you keep losing followers, consider these common mistakes that could be annoying your audience: 1) Creating content that is too long or wordy Keeping …
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