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How To Celebrate Hashtag Holidays On Social Media

How To Celebrate Hashtag Holidays On Social Media

Celebrating hashtag holidays is a great way to keep your audience engaged. Whether it’s #ScienceFictionDay or #NationalChocolateDay, there are literally dozens of celebrations to choose from! Here are a few things to keep in mind the next time you celebrate a hashtag holiday on social media. Know Your Audience (Choose The Right Day) Choosing the …

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Spring Clean Your Social

4 Ways To Spring Clean Your Online Presence!

Between broken links, outdated images and irrelevant news, your digital strategy can grow stale over the course of the year. Since blogs, social media profiles, and websites can use a refresh every now and then. Here are some ways to spring clean your online presence. Review What’s Working & What’s Not In Your Strategy Many …

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Social Media Contest

How To Run A Successful Social Media Contest

With organic reach on the decline on various social media platforms, running a social media contest can be the perfect way to boost your presence. Here’s how to run a successful social media contest. Define your KPI (Key Performance Indicator) What will make your contest a success? It always helps to have a mutually beneficial …

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How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. Once you’ve encouraged lots of UGC, here’s how to put it to good use. Collect It & Organize It In order to curate your user-generated content, you have to …

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Moving Pictures: What Are Cinemagraphs And How To Use Them For Social Media Marketing

You’re scrolling through your Instagram feed and are suddenly stopped by something uncanny. It’s a cinemagraph!  A cousin to the GIF, cinemagraphs are a clever mix of still image and video to create something visually unique.   “Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite …

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Remain Relevant

How To Use Social Media To Remain Relevant During The Off Season

Every business has its off season. Sales slow, the weather makes your products obsolete for a time, and no one is coming into your shop or checking out your online store. For many business owners, Summer is one of the most common times for sales to taper since everyone takes time off and delay major …

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How To Use Social Media To Increase Customer Loyalty

Did you know that the probability of selling to an existing customer is 60-70 percent? That’s because customers that have multiple positive experiences with a brand are more likely to remain loyal and return. One of the best tools you can use to increase customer loyalty is social media. Here’s how: Make Sure Your Customers …

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Bad Social Media Advice & What To Do Instead

We’ve seen our fair share of bad social media advice. A lot of “best practices” advice don’t take into account the human, practical side of social media. Some advice might seem good on the surface, but only works in the short term. If taken too far some advice can end up hurting your brand or …

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5 Ways To Engage Your Followers Online That Aren’t Contests

Contests or giveaways are an awesome way to engage your audience online, however, with various platforms cracking down on rules and regulations, a great giveaway can be frustrating to pull off. Furthermore, anyone who has ever ran a contest on a social channel has probably noticed the sharp spike and then drop in engagement as …

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