Have you ever seen those Instagram posts with an excessive number of hashtags that seem hardly relevant to the actual content? Us too. So, then, why are people using these hashtags? What makes them popular? Hashtags and Engagement “Instagram hashtags are one of the most important things you can use to help your social media …
Celebrating hashtag holidays is a great way to keep your audience engaged. Whether it’s #ScienceFictionDay or #NationalChocolateDay, there are literally dozens of celebrations to choose from! Here are a few things to keep in mind the next time you celebrate a hashtag holiday on social media. Know Your Audience (Choose The Right Day) Choosing the …
How To Celebrate Hashtag Holidays On Social Media Read More »
Picture this: the company – McDonald’s, the year – 2012, the hashtag #McDStories: What could possibly go wrong? All right, so the intended plan here was to have customers share, via twitter, their positive stories and experiences about McDonald’s.  The twitter campaign was designed with its own special hashtag, so that customers could easily share …
When a SMM Campaign Goes Wrong, Very Wrong #McFail Read More »
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