social media

5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …

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How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …

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User Generated Content

Free Ways To Increase User-Generated Content (UGC)

The most useful thing social media content marketers can hope for is user-generated content (UGC)! It saves marketing dollars and gives you free content to use, but, even better than that, it creates a feeling of authenticity and trust for your brand. In times of fake influencers and insincere social media posts, user generated content …

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Micro Influencer

What Are Micro-Influencers & Why They Might Be Better For Your Brand

If you’re a business owner on social media, it’s hard to ignore the fact that influencer marketing is here to stay. It’s probably something you know you need to start doing, but getting big influencers can be expensive. The thing is, you don’t need big influencers to use influencer marketing successfully. That’s where micro-influencers come …

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