Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …
5 Things To Consider When Using Social Media For Customer Service Read More »
User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …
With the constant consumer growth on social media, it’s becoming more and more difficult to stand out. Having a strong online presence means that you are in the minds of your customers even when they aren’t online or signed into an app. It means that you’re remembered. Who doesn’t want that from their social media? …
The most useful thing social media content marketers can hope for is user-generated content (UGC)! It saves marketing dollars and gives you free content to use, but, even better than that, it creates a feeling of authenticity and trust for your brand. In times of fake influencers and insincere social media posts, user generated content …
Free Ways To Increase User-Generated Content (UGC) Read More »
If you’re a business owner on social media, it’s hard to ignore the fact that influencer marketing is here to stay. It’s probably something you know you need to start doing, but getting big influencers can be expensive. The thing is, you don’t need big influencers to use influencer marketing successfully. That’s where micro-influencers come …
What Are Micro-Influencers & Why They Might Be Better For Your Brand Read More »
Summer is on its way and social media feeds are already starting to heat up! Between patio days, long summer nights, and lounging by the pool, there’s so much to share on social media! Summer is the perfect time to find social media inspiration. So, here’s some inspiration on what to post this summer to …
Social Media Inspiration For Your Business This Summer Read More »
Influencer campaigns have become very popular over the last few years. You’ve probably seen tons of them as you’ve scrolled through your Instagram feed. They have proven to be a great way to increase brand awareness, and loyalty, as well as drive future sales! However, if you are approaching this type of marketing for the …
6 Tips To Create A Successful Influencer Campaign Read More »
Some pieces of content seem to keep on giving and giving. That throwback picture you posted still gets likes, your favourite recipe blog content is still commented on, and you’ve also noticed that a ton of your web traffic is coming from a quote that you shared more than 5 years ago. What these pieces …
How To Make Blog Content More Sustainable Or Evergreen Read More »
The cat’s out of the bag! Your customers know that you’re using social media to market to them. Why? Because everyone does. It’s the best way to gain new customers in today’s world. The problem with marketing on social media is that, if done incorrectly, it can make your brand seem ingenuine and robotic. If …
Sometimes it’s hard to come up with fresh, engaging content ideas on a regular basis. Sometimes, new content can feel like you’re repeating yourself as certain trends come back into fashion and the same topics are being covered again and again. So how do you avoid that? Recycle and upcycle content you’ve already made! Many …
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