People are always being told to find their voice on social media, one that’s distinctly their own, but why is that so important? In fact, to be successful on social media, it’s vital that you find a voice for your personal brand that’s both authentic and unique. It needs to be one that is consistent—giving …
Have you ever made a post that you love and no one saw it? Even if you have a healthy number of followers on social media, it can be difficult to reach them all with every post and get seen. Organic reach continues to decline on many major social media platforms, but that doesn’t mean …
How To Make Sure Your Social Media Posts Get Seen Read More »
More so than ever before, social media has become a vital tool for any business. It’s practically essential for success that you are present on social platforms, but why? What can social media do for you? This blog is here to help you answer that question. A Larger Reach Social media allows your business to …
With an endless amount of content being posted online daily, if you want your posts to be seen you need to make them pop! To do this, you need to know your design principles and how to use them effectively. That’s where this blog is going to help you out! Here are the design principles …
How to Use Design Principles to Make Your Social Media Posts POP Read More »
It’s very easy to fall into the trap of posting only about yourself and your company when starting off in social media. Although there is definitely a time and place for self-promotional posts, you need to balance out your social media strategy. That’s when curated content comes along. Curated content is any material you find …
When people talk about brands, they often think about visual identity. However, there’s another element that also establishes what a brand is: tone and voice. A brand’s voice is the personality and emotion infused into a company’s communication. The voice defines how a brand communicates with its audience and it influences how the audience perceives …
When planning a social media marketing strategy, a lot of thought goes into the type of content you will be sharing, but are you also considering what colour palette’s are being used? Not every social media post will have a company’s product—so thinking about the colour palette of your overall branding on social media is …
4 Colour Palette Samples to Create a Strong Brand Presence Read More »
Online reviews for your business are great, but what if they are few and far between? “90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.” – Invesp Reviews act as a kind of social proof that sets your company apart. Here are …
How To Get More Online Reviews For Your Business Read More »
Have you ever seen a “happy” color or a “scary” font? Do rounded edges make you feel more at ease? If so, you’re reacting to the very real effects that shape, colour, and image can have on our emotions. Pale colours can make us feel light and airy, while darker tones evoke a sense of …
Cross-promotion is one of the best ways to increase your following and loyalty across social media platforms. Here’s why you should be sharing your Youtube videos on Instagram. To Increase Following On Multiple Platforms Social media cross-promotion will help you reach an audience beyond your Youtube subscribers. If you already have a strong following on …
Why You Should Share Your YouTube Videos On Instagram Read More »
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