Marketing

How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …

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The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful and most important tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. They humanize you and create a sense of authenticity in your brand. Without a good story, your audience has little to latch onto.  …

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User Generated Content

Free Ways To Increase User-Generated Content (UGC)

The most useful thing social media content marketers can hope for is user-generated content (UGC)! It saves marketing dollars and gives you free content to use, but, even better than that, it creates a feeling of authenticity and trust for your brand. In times of fake influencers and insincere social media posts, user generated content …

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