How valuable is your audience to your business? The answer is very, but do they know how valuable they are? If not, you should make the effort to show them. Your audience almost single-handedly determines the success of your business. A loyal audience is an irreplaceable asset to any business. So how do you genuinely …
Sometimes it’s hard to come up with fresh, engaging content ideas on a regular basis. Sometimes, new content can feel like you’re repeating yourself as certain trends come back into fashion and the same topics are being covered again and again. So how do you avoid that? Recycle and upcycle content you’ve already made! Many …
People are always being told to find their voice on social media, one that’s distinctly their own, but why is that so important? In fact, to be successful on social media, it’s vital that you find a voice for your personal brand that’s both authentic and unique. It needs to be one that is consistent—giving …
Have you ever made a post that you love and no one saw it? Even if you have a healthy number of followers on social media, it can be difficult to reach them all with every post and get seen. Organic reach continues to decline on many major social media platforms, but that doesn’t mean …
How To Make Sure Your Social Media Posts Get Seen Read More »
More so than ever before, social media has become a vital tool for any business. It’s practically essential for success that you are present on social platforms, but why? What can social media do for you? This blog is here to help you answer that question. A Larger Reach Social media allows your business to …
With an endless amount of content being posted online daily, if you want your posts to be seen you need to make them pop! To do this, you need to know your design principles and how to use them effectively. That’s where this blog is going to help you out! Here are the design principles …
How to Use Design Principles to Make Your Social Media Posts POP Read More »
It’s very easy to fall into the trap of posting only about yourself and your company when starting off in social media. Although there is definitely a time and place for self-promotional posts, you need to balance out your social media strategy. That’s when curated content comes along. Curated content is any material you find …
When people talk about brands, they often think about visual identity. However, there’s another element that also establishes what a brand is: tone and voice. A brand’s voice is the personality and emotion infused into a company’s communication. The voice defines how a brand communicates with its audience and it influences how the audience perceives …
When planning a social media marketing strategy, a lot of thought goes into the type of content you will be sharing, but are you also considering what colour palette’s are being used? Not every social media post will have a company’s product—so thinking about the colour palette of your overall branding on social media is …
4 Colour Palette Samples to Create a Strong Brand Presence Read More »
Online reviews for your business are great, but what if they are few and far between? “90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.” – Invesp Reviews act as a kind of social proof that sets your company apart. Here are …
How To Get More Online Reviews For Your Business Read More »
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