As a brand on social media, creating your unique voice is essential to attracting loyal and happy clients. A unique voice humanizes you and builds a stronger connection between you and your clients. It adds personality to your brand and helps to tell its story. With millions and millions and brands out there on social …
Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …
5 Things To Consider When Using Social Media For Customer Service Read More »
User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …
As a social media manager, storytelling is one of your most powerful and most important tools. Stories share important information about our past, bring us together, and appeal to our deepest humanity. They humanize you and create a sense of authenticity in your brand. Without a good story, your audience has little to latch onto. …
The Importance Of Storytelling For Social Media Managers Read More »
With the constant consumer growth on social media, it’s becoming more and more difficult to stand out. Having a strong online presence means that you are in the minds of your customers even when they aren’t online or signed into an app. It means that you’re remembered. Who doesn’t want that from their social media? …
The most useful thing social media content marketers can hope for is user-generated content (UGC)! It saves marketing dollars and gives you free content to use, but, even better than that, it creates a feeling of authenticity and trust for your brand. In times of fake influencers and insincere social media posts, user generated content …
Free Ways To Increase User-Generated Content (UGC) Read More »
Being in social media means being both critic and creator, and when it comes to largely, celebrated days of occasion, it only compounds. As a queer person, I dread Pride month, especially from a social media aspect. I don’t know about you, but the pinkwashing “Hi Gay” attitude from corporate America is too much. The …
A Guide to Pride: From A Queer Social Media Expert Read More »
How valuable is your audience to your business? The answer is very, but do they know how valuable they are? If not, you should make the effort to show them. Your audience almost single-handedly determines the success of your business. A loyal audience is an irreplaceable asset to any business. So how do you genuinely …
Sometimes it’s hard to come up with fresh, engaging content ideas on a regular basis. Sometimes, new content can feel like you’re repeating yourself as certain trends come back into fashion and the same topics are being covered again and again. So how do you avoid that? Recycle and upcycle content you’ve already made! Many …
People are always being told to find their voice on social media, one that’s distinctly their own, but why is that so important? In fact, to be successful on social media, it’s vital that you find a voice for your personal brand that’s both authentic and unique. It needs to be one that is consistent—giving …
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