Social Media for Business

5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …

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Spring Clean Your Social

4 Ways To Spring Clean Your Online Presence!

Between broken links, outdated images and irrelevant news, your digital strategy can grow stale over the course of the year. Since blogs, social media profiles, and websites can use a refresh every now and then. Here are some ways to spring clean your online presence. Review What’s Working & What’s Not In Your Strategy Many …

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social media listening

What Is Social Listening & How To Use It In Your Marketing Strategy

Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens  You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening.  What Is Social Listening? Social listening is a deep analysis of your brand’s …

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How To Protect Your Social Media Accounts From Hackers

If you’re a brand that conducts business online, you’re also vulnerable to hackers.  “Since 2013 there are 3,809,448 records stolen from breaches every day 158,727 per hour, 2,645 per minute and 44 every second of every day” –  Cybersecurity Ventures For online shops and businesses with a significant social presence, your digital accounts can be …

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What To Look For In An Online Community Manager? (5 Skills They Should Have)

Are you looking for an online community manager for your business and not sure what skills they need? We’ve broken down the 5 skills that every community manager should have. 1. Good Writing & Communication Skills Good communication is an essential part of being a community manager online. Not only does a community manager create …

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What's In an Image

What’s In An Image? (The Anatomy Of An Instagram Post)

A good Instagram post engages your audience on every level. It gets followers talking, sharing, liking and commenting. But in order to create a good post, you have to optimize every aspect of it. Here’s a great infographic from medium.com that reminds us what we should be focusing on: The Image A quality image is …

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