Social Media

Instagram Story Highlight Covers

Tips on Creating Beautiful Instagram Story Highlight Covers

Creating beautiful Instagram story highlight covers is often forgotten, or just an afterthought for many Instagram users. That’s because they don’t know the effectiveness and the fun in having beautiful story highlight covers for their personal brand, or business. Having them encourage people to click, and they lay out the colour palette and style of …

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The Three Most Effective Ways to Get to Know Your Followers on Instagram

The Three Most Effective Ways to Get to Know Your Followers on Instagram

Having an effective Instagram account – whether you are a business or an influencer, is about building meaningful connections with your followers. The best way to do this is by getting to know them and creating the right kind of content that is helpful and speaks to them. If you genuinely care about your followers, …

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The Drive For Authenticity On Social Media In 2022

The Drive For Authenticity On Social Media In 2022

People have been searching and striving for authenticity on social media for years. Now, that drive is stronger than ever. People want to see the real person behind the photos, tweets, videos, etc–and that doesn’t just include influencers, that includes brands as well. “People are attracted to people and businesses that are authentic. The more …

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5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …

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How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …

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5 Ways To Get More Engagement & Build A Real Online Community

So you have lots of awesome social media content, but no one’s engaged with it? A lack of engagement is frustrating, and, the longer it goes on, the more disheartening it can feel. You need that engagement to build a successful online community! “Unfortunately, creating content isn’t enough to really market your business. If no …

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