Creating beautiful Instagram story highlight covers is often forgotten, or just an afterthought for many Instagram users. That’s because they don’t know the effectiveness and the fun in having beautiful story highlight covers for their personal brand, or business. Having them encourage people to click, and they lay out the colour palette and style of …
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Having an effective Instagram account – whether you are a business or an influencer, is about building meaningful connections with your followers. The best way to do this is by getting to know them and creating the right kind of content that is helpful and speaks to them. If you genuinely care about your followers, …
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Instagram is one of the most popular and useful social media platforms out there, if not the most popular. With over 1.3 billion users in 2022, Instagram has the potential to gain you and your business followers and clients that you never could have dreamed of. To do that, though, you need to know how …
As a brand on social media, creating your unique voice is essential to attracting loyal and happy clients. A unique voice humanizes you and builds a stronger connection between you and your clients. It adds personality to your brand and helps to tell its story. With millions and millions and brands out there on social …
For anyone looking to collaborate with other businesses or creators, social media provides the perfect place to do so. There are so many ways to collaborate through social media and tools to make it easy and accessible. Through collaboration, you can gain exposure, connections, content, new clients, and much more. Here are some of the …
People have been searching and striving for authenticity on social media for years. Now, that drive is stronger than ever. People want to see the real person behind the photos, tweets, videos, etc–and that doesn’t just include influencers, that includes brands as well. “People are attracted to people and businesses that are authentic. The more …
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Resolving customer service issues on social media can be tricky and intimidating, but sometimes you still have to do it. Companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. Being helpful and respectful to your customers while solving problems in the public eye of social media shows …
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User-generated content (UGC) is, in short, content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. It’s the type of content that benefits both you and your followers! You get free content and your followers get recognition! You want UGC! Once you’ve encouraged …
No matter who you are or what you create, we’re all going to be a little biased when it comes to our own content. That last post of your morning coffee looks great. At least that’s what you thought. If you’re sitting there wondering why you keep losing followers, consider these common mistakes that could …
So you have lots of awesome social media content, but no one’s engaged with it? A lack of engagement is frustrating, and, the longer it goes on, the more disheartening it can feel. You need that engagement to build a successful online community! “Unfortunately, creating content isn’t enough to really market your business. If no …
5 Ways To Get More Engagement & Build A Real Online Community Read More »
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