Who are Millennials? And how can we market towards them? Millennials (also known as Generation Y) are the demographic following Generation X. The date range as to what qualifies a person as a “Millennial” is rather vague – but most say it is anyone born between the 1980s and the mid-1990s So, what makes Millennials …
Over the years, we have seen social media channels popularity go up and way down. Now, Facebook is dealing with a major hit due to the Cambridge Analytica Data scandal. But how is Snapchat doing? In the past, we have seen social channels that ruled the social media space crumble in a matter of months. …
Picture this: the company – McDonald’s, the year – 2012, the hashtag #McDStories: What could possibly go wrong? All right, so the intended plan here was to have customers share, via twitter, their positive stories and experiences about McDonald’s. The twitter campaign was designed with its own special hashtag, so that customers could easily share …
When a SMM Campaign Goes Wrong, Very Wrong #McFail Read More »
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