May 2018

When a SMM Campaign Goes Wrong, Very Wrong #McFail

Picture this: the company – McDonald’s, the year – 2012, the hashtag #McDStories: What could possibly go wrong? All right, so the intended plan here was to have customers share, via twitter, their positive stories and experiences about McDonald’s.  The twitter campaign was designed with its own special hashtag, so that customers could easily share …

When a SMM Campaign Goes Wrong, Very Wrong #McFail Read More »


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