September 2019

social media listening

What Is Social Listening & How To Use It In Your Marketing Strategy

Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens  You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening.  What Is Social Listening? Social listening is a deep analysis of your brand’s …

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#Hygge Social Media Post Ideas For Autumn

Guess what?! It’s time to start filling your content calendar up for the colder months! It’s time to embrace #hygge! What Is Hygge?  “Pronounced “hoo-ga,” this Danish concept cannot be translated to one single word but encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life.” – Country Living   So …

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How to Craft An Email Newsletter that People Actually Read

How many of us are constantly flooded with an overwhelming stream of emails? I don’t know about you, but my inbox is always full and it stresses me out constantly. To rid myself of this feeling, I will mindlessly delete everything that looks remotely unimportant with the unflinching heartlessness of an impatient tween.  So, how …

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