Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening. What Is Social Listening? Social listening is a deep analysis of your brand’s …
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Influencer marketing has gotten a bit of a bad rap over the last few years. That’s not at all because influencer marketing is bad or ineffective. It’s neither of those things. It’s because fake or insincere influencers have been taking advantage of unsuspecting businesses that want to get in on this marketing trend but don’t …
Guess what?! It’s time to start filling your content calendar up for the colder months! It’s time to embrace #hygge! What Is Hygge? “Pronounced “hoo-ga,” this Danish concept cannot be translated to one single word but encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life.” – Country Living So …
How many of us are constantly flooded with an overwhelming stream of emails? I don’t know about you, but my inbox is always full and it stresses me out constantly. To rid myself of this feeling, I will mindlessly delete everything that looks remotely unimportant with the unflinching heartlessness of an impatient tween. So, how …
How to Craft An Email Newsletter that People Actually Read Read More »
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